Introducing Amazon Coins: A Digital Currency for Kindle Fire Owners

Amazon’s most recent Kindle Fire marketing effort is the introduction of Amazon Coins.  They’ve released their own digital currency that can be used to purchase apps and games from the Amazon Appstore.  On the surface it’s a confusing move, given the larger trend of companies moving away from internally controlled currencies, but there’s a lot to be said for the idea if it is handled correctly. Most users should already have received the email informing them that 500 Amazon Coins have been added to their account.  That will hopefully give people a chance to get interested in …
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