OverDrive Launches Digital Library Champions Contest
Overdrive is running a new contest for libraries participating in their digital eBook lending service. They are looking for innovative ways libraries promote their eBook collections to their community and unique marketing angles that draw traffic to their websites. Winners receive $500.00 in eBook credits, an e-Reader and promotion on their main website.The contest centers around five different aspects of marketing and promotion and Overdrive is serious about libraries blazing their own trail and not being reliant on stock marketing materials. The first category is, Inside the Library – How are you making your physical branch aware of your ‘Virtual Branch’? Examples could include unique shelving and displays; patron training classes; gadget galleries…